Fashion Channel - 1463 Words

THE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to their network in cable or satellite TV groups.TFC viewers are mostly woman who have age between 35 and 54 and TFC has a motto of â€Å"Fashion for Everyone† to reach every cable or satellite TV viewer by mass marketing concept.And TFC has a highly low fee†¦show more content†¦Let’s analyze Segmentation Scenarios of Dana Wheeler: In Scenario 1: Dana Wheeler targeted the women between the ages of 18 and 34 years old in a cross segment of Fashionistas, Plannersamp;Shoppers and Situationalists. Pros: This scenario will offer lowest expenses in all among scenarios.It will focus on highly valued large audience of women.This strategy will increase the brand awareness and viewing rate with boosting % 20.It means mean of rating will increase to % 1.2 from % 1.0 .And it will satisfy the current demographics of viewers.Network affiliate fees will be remain same as being at 2007 base and this scenario may have an more attractiveShow MoreRelatedThe Fashion Channel Case Study1362 Words   |  6 PagesCASE STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment, branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore, targeting and positioning the market are of great importance. However, TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. KeyRead MoreFashion Channel Segmentation Essay701 Words   |  3 Pages1A Questions and Part 1B, which is the corresponding excel spreadsheet with the financial analysis. A word of advice, read the case carefully, including the exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-basedRead MoreFashion Channel Case Hbr Essay1015 Words   |  5 PagesCase Report-1: The Fashion Channel 1) What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios) Ad Revenue Calculator |    |    |    |    | |    | Current | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | TV HH | 110.000.000 | 110.000.000 | 110.000.000 | 110.000.000 | 110.000.000 | Average Rating | 1,0% | 1,0% | 1,2% | 0,8% | 1,2% | Average Viewers (Thousand) | 1100Read MoreThe Fashion Channel577 Words   |  3 PagesCase: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario, an investment in programming would be required but the case does not indicate how much that might cost.  You can either assume that this spending was flat or you can assume an increase. In either case, specify your assumption and base your findings on that assumption. Questions: Read MoreThe Fashion Channel1430 Words   |  6 Pagesdata. From its inception in 1996 until recently, The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus, and so long as TFC had no significant competition in terms of the fashion-specific content it offered, this â€Å"something for everyone† approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice, andRead MoreThe Fashion Channel1288 Words   |  6 PagesThe Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation optionsRead MoreThe Fashion Channel - Marketing962 Words   |  4 PagesStudy # 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). In addition we will also look into the various pros and cons of the segmentation options for the Fashion Channel to increase their revenue stream. Analyzing the Data The Fashion Channel (TFC) was a successfulRead MoreThe Fashion Channel Essay4240 Words   |  17 PagesCase Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios amp; Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit 3:Read MoreThe Fashion Channel ( Tfc )820 Words   |  4 PagesFact and Issue: The Fashion Channel (TFC) is on the situation of slow growth, the CEO Jared Thomas realized change is desirability needed for achieving the long-term growth and staying on leadership position in market. The success of TFC’s business model attracts new businesses enter the same market that increases competitive stress. TFC provides 24 hours fashion programming to broad viewers, at one point TFC promotes â€Å"Fashion for everyone†. TFC receives fair viewers’ ratings and charge for a basicRead MoreFashion Channel Case3534 Words   |  15 PagesDana Wheeler, Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising, promotion, and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. T his channel reaches close to 80 million viewers in US households with their main

My Interpretation of Art Essay - 901 Words

The definition of art, according to Webster’s Dictionary, is human creativity. This definition does not take into consideration our desires to analyze, understand, and accept or reject what we see in front of us. The phrase, â€Å"art is in the eye of the beholder†, is a true statement, because everyone has an opinion on what they consider art. In my opinion, art does not need to be understood or accepted to be considered art. Art needs to invoke an emotional response, be translatable to our lives, be expressive of a period in time, and be bold. In order to clearly understand my interpretation of art, I decided to compare various creative works. Jill Greenberg, a photographer, created a series of work called End Times that captures images of†¦show more content†¦Jackson Pollack, a renowned American painter, does not represent what I consider art. The abstract expressionist movement as a whole does little to stir any emotion but confusion. Pollack once said, â€Å"Abstract painting is abstract. It confronts you†. (Famous People and Pop Culture) I do agree that his work is abstract but it is not confrontational. Take into consideration his work Echo, an artwork of black splatter on white canvas. The splatter of paint does not transform itself into any meaning or purpose; it just sits waiting for completion. When I stare at Pollack’s work, I am expecting it to transform like one of those puzzle pictures seen in a mall. Is it a boat? Is it a cat? If I stare at it long enough it may actually represent something tangible. Pollack may have expressed the non- conformist attitude of the time, but he does it w ithout stirring my inner desires to feel connected. I don’t consider this type of art bold, or even controversial, it is just an expression of someone’s unconscious. As intricate as his process is to achieve, the results are juvenile at best. I reiterate that I don’t think we have to understand or accept art to have it be considered art, but it should make us feel something. Ernie Barnes, an African-American artist, I believe is representative of my definition of art. Barnes is probably most famous for his 1971 â€Å"Sugar Shack† painting that appeared on the television show Good Times. Barnes paintings are an interpretation ofShow MoreRelatedThe And Its Influence On The Art World1290 Words   |  6 PagesInterpretations of artworks have been widely valued among the art world for centuries. Arguments whether an artwork means one thing, multiple things, or nothing at all is a question that circles the art world, and cause art critics to disagree when interpreting a work. Nihilism, monism, pluralism, intentionalism, romanticism, anti-intentionalsim, and post-structuralism all contain philosopher’s theories that can give art viewers the key to giving meaning to a creation. I prefer the views of pluralismRead MoreCapturing Students Attention with Artisitc Depiction of Historical Events655 Words   |  3 Pagesstates that using art in social s tudies requires moving beyond art appreciation toward nurturing a higher awareness level of inference and critical interpretation. In order to assist students in this process, the authors for this article have developed a scaffolding method (REED-LO) that supports the interpretation of a work of art and a Web 2.0 tool that is a freely-available Web-based Art Interactive Tool (WAIT) that enables students to virtually visit the selected works of art from a museum. AlthoughRead MoreRhetoric: the Art of Persuasion1094 Words   |  5 PagesRhetoric: The Art of Persuasion Since the development of the human language, many philosophers throughout history have given their own interpretation of rhetoric. The term rhetoric is used to describe the effectiveness of language and how incorporating certain aspects into writing and speech can lead to improved clarity and persuasion. If used correctly, rhetoric should include ethos, pathos, and logos, also known as the rhetorical triangle, in order to have a well rounded argument. Although opinionsRead MoreLiterature and Natural Science have Brought New Knowledge into My Life1402 Words   |  6 Pagesknowledge to my life. At a glance, we tend to believe in scientific journals more than fictional literatures because we can prominently see facts organised into schematic structure. Natural science uses reason, evidence and strong logic to support the theory. Due to its consistency, scientific knowledge is often disagreed. On the other hand, inconsistencies and independence in art make it to be an area of knowledge with controversies in interpretations. However, we do not disregard the values of art. ThereRead MoreEssay on The Meaning of a Work of Art626 Words   |  3 Pageslife. We want to express our personal interpretation of the world around us, and we want to know the interpretation of others to discover how it compares to our own. Art begins with the creator. An artist is driven to express his or her unique perspective be it a musical score, a painting, a literary work, or any number of other forms. There is satisfaction in the mere act of creating, but the work is fulfilled when it strikes a chord in the being of another. Art is a means of relating one specificRead MoreCannon - Brad Theory Against The Initial Idea1353 Words   |  6 Pagesindependently of each other.† (Sato, 2010) Schachter-Singer theory on the other hand suggests that having an emotion needs â€Å"both bodily response and an interpretation of the bodily response by considering the particular situation the person is in at the moment† (Cited in Sato, 2010). According to Schachter and Singer an emotion is followed by an interpretation by the brain giving and considering the situation. So if we have fast heartbeats while we are looking at the person we love, it is interpreted byRead MoreAnalysis Of Rene Magritte s The Son Of Man 864 Words   |  4 Pagesrepresentational art captures the beauty of life, surrealism allows us to see basic concepts or things in new perspectives. One famous surrealist, Rene Magritte, has impacted the art world by not only demonstrating his ability to paint but also his ability to transform everyday objects into dream like images. For example, his artwork, â€Å"The Son of Man,† features a man in a suit with a bowler’s hat while covering the maj ority of his face with a green apple. The main interpretation of the piece is thatRead MoreEssay about Main Characters of The Tempest by William Shakespeare883 Words   |  4 Pagesthe audience, but also a complete figurative narrative meant to mirror the art of the theatre. In this play each character represents a significant part in the alternate interpretation of the narrative. Examination of specific characters and their corresponding role in the theatrical world encourages a deeper understanding of self-reflexivity of The Tempest; which highlights William Shakespeare’s struggle to relinquish his art. The scenes and language used by Shakespeare also help to reveal the play’sRead MoreComing Into English 101 As A Freshman Art Student1365 Words   |  6 PagesComing into English 101 as a freshman art student with only the standard amount of high school writing experience under my belt, this course initially was a bit of a struggle. Though many of my art classes inc lude writing interpretive essays and analysing visual works of art, being able to interpret and analyze a written article proved to be a whole different and difficult procedure for me. Over the course of the class we had to read three major articles and respond to each one by writing an interpretiveRead MoreEssay about Willem de Kooning1526 Words   |  7 Pagesfriends was the poet, art critic, and MOMA Curator, Frank OHara. O’Hara considered de Kooning one of the three or four greatest painters of the twentieth century. He idolized de Kooning and was deeply influenced by de Kooning over their relationship. (Stevens 484) One of OHaras great poems about de Koonings work was Ode to Willem de Kooning (Appendix A). At the time of writing the poem, the powerful critic Clement Greenberg would have suggested that only a trained, restrained art criticism with a

The Alamo Free Essays

The movie started out with Sam Houston attempting to talk individuals into miming to Texas, promising them 640 acres of their choosing, but there was no mention of receiving a League of Land. The movie did a good job on depicting the habits of the characters, showing their attitudes and drinking habits. It also showed how concerning Travis was about his uniform. We will write a custom essay sample on The Alamo or any similar topic only for you Order Now There was no mention of Daniel Cloud being the one to ring the bell; instead it mentioned someone spotting the Mexican Army while they were Norte to the Alamo. Within 24 hours of Santa Ana arriving, he sent a courier under a hit flag to negotiate surrender which was not shown in the movie. It did however show Bowie ride out to negotiate, and Travis firing the cannon in anger. Shortly into the siege it did show Bowie becoming sick from consumption, eventually becoming bedridden because of it. There was only a brief reading from Trivia’s ‘Victory or Death† letter with no mention of the P. S. At the end of the letter. The movie showed a small Mexican detachment fire at the Alamo to size up the forces within. When the decision to burn the village was sought UT, in the movie it showed Davys Crockett by himself setting the village ablaze. In the movie there was no mention of one of the 32 men that came to the aide of the Alamo being shot by friendly fire as they were approaching the mission. On the Mexican side of the battle, Santa Ana said he was waiting for Sam Houston to enter the Alamo to attack, with no mention that they were actually waiting for the larger cannon. During Trivia’s speech to his men, he didn’t specifically mention the fact that Fanning was not coming and when he was knishes with it he didn’t do the sword in sand. In the book it was only said that the Mexican band played the song on the morning of the attack, however in the movie the played it every morning. During the Mexican assault on the Alamo, in the movie there was not 3 distinct attacks just one large one. Trivia’s â€Å"The Mexicans are upon us, give them hell† was not shown in the movie before he was killed. Davys Crockett was shown as the only survivor of the Alamo, and there was no mention of Emily Dickinson. During the Battle of San Action there were quite a few quite few things that were off in the movie from the historical facts of the battle, from the location of the bridge, who was set in first, and placement of the Calvary. There was also no mention of TX Rusk informing Sam Houston that they had Santa Ana, but it did show Santa Ana in the lesser uniform. Overall the film was very well done and showed most of the historical facts about the Alamo, and was suspenseful enough to keep anyone’s attention. The actual historical facts should have been a little more researched and hon. more distinct fully, such as when Travis did the â€Å"Sword in the Sand† speech. In the movie where it showed Travis dispatching Caps Segueing, Travis told Segueing that he chose him due to his knowledge of the area. After doing a little research I discovered that Caps. Segueing was voted to deliver the letter to Houston despite Travis wanting him to stay for his knowledge of Mexican Customs and for the fact that he spoke the language. Anytime a movie is made such as â€Å"The Alamo† utmost attention to detail should be taken for factorization. How to cite The Alamo, Papers

7 Eleven free essay sample

7-Eleven is an international company operating as a convenience store in eighteen countries which includes Canada, United States, Mexico and Puerto Rico in the Americas; Norway, Sweden and Denmark in Europe; Taiwan (Republic of China), People’s Republic of China (China), Hong Kong, South Korea and Japan in East Asia; the Philippines, Thailand, Malaysia and Singapore in Southeast Asia; and also Turkey and Australia. -Eleven, primarily operating as a franchise, is the worlds largest operator, franchisor and licensor of convenience stores, with more than 48,000 outlets. His headquartered is in Tokyo, Japan. In 1931, 7 Eleven was called Totem Stores. In 1946, the name of the stores was changed to 7-Eleven to reflect their hours of operation 7am to 11pm. In the 1980s, the company encountered financial difficulty, selling off its ice division, and was rescued from bankruptcy by Ito-Yokado, its largest franchise. In 1987, John Philp Thompson, the CEO of 7-Eleven, completed a . We will write a custom essay sample on 7 Eleven or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 billion management buyout of the company his father had founded. The buyout suffered from the 1987 stock market crash and after failing initially to raise high yield debt financing, the company was required to offer a portion of the companys stock as an inducement to invest in the companys bonds. The Japanese company gained a controlling share of 7-Eleven in 1991,during the of the Japanese asset buble formed Seven amp; I Holdings Co. and 7-Eleven became its subsidiary in 2005. Vision: be the best retailer of convenience 7-Eleven’s vision is to be recognized as a leader in providing time-conscious consumers with a full-range of products and services that meet their ever-changing daily needs. This means employees has a chance to brighten someone’s day and make life a little easier, whether it is service with a smile in the store or ensuring they have the freshest food available, day in and day out. . Mission Statement: consistently serve the changing needs of customers for their convenience. -Eleven’s purpose and mission is to make life a little easier for its customers by being where they need it, whenever they need it with customers with their fresh products and pleasant services that meet their ever-changing daily needs through quality, speed, selection and value in a safe, friendly and nice environment. Core Values 7-Eleven is a customer-preferred convenience store that value customer expectations through quality, speed, selection an d value safe and pleasant environment. The company treats employees with dignity and respect. The company also recognizes franchisees and suppliers as business partners. In addition, the company strives to be a good corporate citizen. Corporate Social Responsibility Being the premier neighborhood convenience store, community building is in the heart of 7-Eleven’s corporate social responsibility framework. 7-Eleven Community Care is a non-profit entity set up to implement 7-Eleven Malaysia’s corporate social responsibility and philanthropic initiatives. We believe in giving back to the society we operate in, with a commitment to support the underprivileged groups and to sustain environmental conservation effort at the local community level across all regions.